Herstatt, Cornelius; Verworn, Birgit - 2001
-based enterprise. Within the innovation process, we believe, the early phases (fuzzy front end) to have the highest impact on the whole …. However the Fuzzy Front End is unfortunately the least-well structured part of the innovation process, both in theory and in … practice. The focus of the present chapter is on methods and tools to manage the fuzzy front end of the innovation process …