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Competitive Strategies when Consumers are Relative Thinkers: Implications for Pricing, Promotions, and Product Choice
Inderst, Roman
;
Obradovits, Martin
-
2020
Narasimhan (1988) and derive both
managerial
implications
and implications for empirical researchers with regards to promotional …
Persistent link: https://www.econbiz.de/10012609034
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