VANDECASTEELE, B.; GEUENS, M. - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2006
Many companies survive because of the development and the introduction of successful new products3. According to Hultink and Schoormans (2004), 40 to 50 percent of the return and the profit of US and UK companies comes from products introduced on the market less than five years ago. However, new...