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~isPartOf:"Working paper"
~language:"eng"
~person:"Budzinski, Oliver"
~person:"Coupé, Tom"
~person:"Owyang, Michael T."
~subject:"Online-Marketing"
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Paving the road for replications : experimental results from an online research bibliography
Coupé, Tom
;
Reed, W. Robert
;
Zimmermann, Christian
-
2022
-
This paper is a revision of WP 2021-9
Persistent link: https://www.econbiz.de/10013193608
Saved in:
2
Newspaper and internet display advertising : co-existence or substitution?
Lindstädt-Dreusicke, Nadine
;
Budzinski, Oliver
-
2012
-sub-industries, the hypotheses could not be rejected for the analyzed period. -- media
economics
; advertising ; complementation …
Persistent link: https://www.econbiz.de/10009564404
Saved in:
3
Newspaper vs. online advertising : is there a niche for newspapers in modern advertising markets?
Lindstädt-Dreusicke, Nadine
;
Budzinski, Oliver
-
2011
future. -- media
economics
; advertising; competition ; complementation ; substitution ; online …
Persistent link: https://www.econbiz.de/10009388219
Saved in:
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