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~isPartOf:"Working paper"
~person:"Budzinski, Oliver"
~person:"Hodgson, Geoffrey M."
~subject:"Distribution channel"
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Newspaper vs. online advertising : is there a niche for newspapers in modern advertising markets?
Lindstädt-Dreusicke, Nadine
;
Budzinski, Oliver
-
2011
future. -- media
economics
; advertising; competition ; complementation ; substitution ; online …
Persistent link: https://www.econbiz.de/10009388219
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