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~isPartOf:"Working paper / Centre for Business Research, University of Cambridge"
~person:"Arzaghi, Mohammad"
~person:"Botzenhardt, Florian"
~person:"Crawford, Robert"
~person:"Moeran, Brian"
~person:"Nachum, Lilach"
~subject:"Werbewirtschaft"
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Working paper / Centre for Business Research, University of Cambridge
Global advertising practice in a borderless world
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The impact of home countries on the competitiveness of advertising TNCs
Nachum, Lilach
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1999
Persistent link: https://www.econbiz.de/10001561346
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