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~isPartOf:"Working paper / European Institute for Advanced Studies in Management"
~person:"Ferdinand, Hans-Michael"
~person:"Gabszewicz, Jean Jaskold"
~person:"King, Charles"
~person:"Naert, Philippe Antoine"
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When does lag structure really matter ... indeed?
Bultez, Alain V.
;
Naert, Philippe Antoine
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1987
Persistent link: https://www.econbiz.de/10000739159
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From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.
;
Naert, Philippe Antoine
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1986
Persistent link: https://www.econbiz.de/10000739119
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