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~isPartOf:"Working paper / Harvard Business School, Division of Research"
~person:"Bagozzi, Richard P."
~person:"Bronnenberg, Bart J."
~person:"Fournier, Susan"
~person:"Franses, Philip Hans"
~subject:"Markenartikel"
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Bagozzi, Richard P.
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Fournier, Susan
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The evolution of brands : from signals of quality to storehouses of trust
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When good brands do bad : brand personalities, acts of transgression, and the evolution of relationship strength
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2003
Persistent link: https://www.econbiz.de/10001764888
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