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~isPartOf:"Working paper / Indian Institute of Management, Ahmedabad"
~source:"econis"
~type_genre:"Graue Literatur"
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Mutation of the trademark doctrine : analysing actionable use to reconcile brand identities with constitutional safeguards
Mohan, M. P. Ram
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Gupta, Aditya
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2022
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Revised version as on May 23, 2022
Persistent link: https://www.econbiz.de/10013276030
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2
Antecedents and consequences of brand equity : a meta-analysis
Pandey, Arpita
;
Sharma, Dheeraj
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2016
Persistent link: https://www.econbiz.de/10011471634
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3
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
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2014
Persistent link: https://www.econbiz.de/10010337571
Saved in:
4
Brand effect and price discrimination in the video rental industry
Pingali, Viswanath
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2012
Persistent link: https://www.econbiz.de/10009582579
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