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~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Advertising"
~subject:"Brand"
~subject:"Werbewirkung"
~type:"book"
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Consumer heterogeneity and paid search effectiveness : a large scale field experiment
Blake, Tom
;
Nosko, Chris
;
Tadelis, Steve
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2014
Persistent link: https://www.econbiz.de/10010370956
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Measuring the effects of advertising : the digital frontier
Lewis, Randall
;
Rao, Justin M.
;
Reiley, David H.
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2013
Persistent link: https://www.econbiz.de/10010200113
Saved in:
3
The impact of the internet on advertising markets for news media
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
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2013
Persistent link: https://www.econbiz.de/10010188563
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