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Social Marketing
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Social marketing
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Working paper / National Bureau of Economic Research, Inc.
The SAGE handbook of social marketing
25
Social marketing and behaviour change : models, theory and applications
15
Social marketing for public health : global trends and success stories
14
Macro-social marketing insights : systems thinking for wicked problems
13
Contemporary issues in social marketing
11
Segmentation in social marketing : process, methods and application
11
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Working papers in economics
7
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
6
Key debates and contemporary issues in nonprofit marketing
5
Nonprofit marketing : sectoral applications
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The Harvard John M. Olin discussion paper series
5
Continuing to broaden the marketing concept : making the world a better place
4
Ethical and social marketing in Asia : incorporating fairness management
4
Faculty & research / Insead : working paper series
3
Policy research working paper : WPS
3
Psychology of branding
3
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
3
The SAGE handbook of social media marketing
3
Working paper
3
Advertising and violence : concepts and perspectives
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Breaking new ground in theory and practice
2
CEDEX discussion paper series
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CESifo working papers
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CSR 2.0 and the new era of corporate citizenship
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Collective creativity for responsible and sustainable business practice
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Discussion paper / Centre for Economic Policy Research
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MO
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Major theoretical debates and contemporary issues in marketing theory
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Making a difference through marketing : a quest for diverse perspectives
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Nudging health : health law and behavioral economics
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Public Marketing und Social Marketing
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ECONIS (ZBW)
12
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1
The limits of simple implementation intentions : evidence from a field experiment on making plans to exercise
Carrera, Mariana
;
Royer, Heather
;
Stehr, Mark
;
Sydnor, …
-
2018
Persistent link: https://www.econbiz.de/10011913064
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2
Designed to fail : effects of the default option and information complexity on student loan repayment
Cox, James C.
;
Kreisman, Daniel
;
Dynarski, Susan M.
-
2018
Persistent link: https://www.econbiz.de/10011978423
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3
Student loan nudges : experimental evidence on borrowing and educational attainment
Marx, Benjamin M.
;
Turner, Lesley J.
-
2017
Persistent link: https://www.econbiz.de/10011782481
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4
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011542112
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5
Mobile phones, civic engagement, and school performance in Pakistan
Asim, Minahil
;
Dee, Thomas S.
-
2016
Persistent link: https://www.econbiz.de/10011567499
Saved in:
6
Heuristic perceptions of the income tax : evidence and implications for debiasing
Rees-Jones, Alex
;
Taubinsky, Dmitry
-
2016
Persistent link: https://www.econbiz.de/10011581159
Saved in:
7
Asymmetric effects of non-pecuniary signals on search and purchase behavior for energy-efficient durable goods
Holladay, J. Scott
;
LaRiviere, Jacob
;
Novgorodsky, David M.
-
2016
Persistent link: https://www.econbiz.de/10011607678
Saved in:
8
The welfare effects of nudges : a case study of energy use social comparisons
Allcott, Hunt
;
Kessler, Judd B.
-
2015
Persistent link: https://www.econbiz.de/10011417014
Saved in:
9
The persistence of moral suasion and economic incentives : field experimental evidence from energy demand
Ito, Koichiro
;
Ida, Takanori
;
Tanaka, Makoto
-
2015
Persistent link: https://www.econbiz.de/10010490791
Saved in:
10
Behavioral economics and public policy : a pragmatic perspective
Chetty, Raj
-
2015
Persistent link: https://www.econbiz.de/10010495474
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