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~isPartOf:"Working paper series / Ipag Business School : working paper"
~subject:"France"
~subject:"Frauen"
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Working paper series / Ipag Business School : working paper
Journal of consumer behaviour : an international research review
4
Consumer goods Europe
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Gender, China and the World Trade Organization : essays from feminist economics
2
The journal of brand management : an international journal
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Business history
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Cases on branding strategies and product development : successes and pitfalls
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Entrepreneurship, theory and practice : ET & P
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Faire l'Ouest
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Feminist economics
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Global marketing strategies for the promotion of luxury goods
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International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
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International journal of economics and business research : IJEBR
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International journal of entrepreneurship and small business
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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International journal of market research
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Johns Hopkins University Studies in Historical and Political Science
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Journal of Asian finance, economics and business : JAFEB
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of global marketing
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Journal of international consumer marketing
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Journal of marketing communications
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Labour economics : official journal of the European Association of Labour Economists
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Marketing letters : a journal of research in marketing
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Marktinformationen Frankreich
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Middle East journal of management : MEJM
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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NBER Working Paper
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Organizations and markets in emerging economies
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Oxford studies in gender and international relations
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
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Revue trimestrielle de droit européen : RTDEur
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The Johns Hopkins University Studies in Historical and Political Science Ser
1
The Johns Hopkins University studies in historical and political science
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Comment substituer une marque connue par une nouvelle marque inconnue : les cas bio-Activia et Gemey-Maybelline
Aimé, Isabelle
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Lai, Chantal
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2014
Persistent link: https://www.econbiz.de/10010433538
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Le changement de nom de marque : définition, clarification et proposition d’une typologie
Aimé, Isabelle
;
Lai, Chantal
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2014
Persistent link: https://www.econbiz.de/10010433540
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