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~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Geuens, Maggie"
~person:"Gordon, Brett R."
~source:"econis"
~type_genre:"Konferenzschrift"
~type_genre:"Working Paper"
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Research paper series / Stanford Graduate School of Business
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Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
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