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~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Food retailing
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Lebensmitteleinzelhandel
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Relationship marketing
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2002-2005
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Advertising effects
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Classification
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Decision tree
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EU countries
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EU-Staaten
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Equilibrium theory
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Gleichgewichtstheorie
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Kaufentscheidung
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Marketing management
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Marketingmanagement
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Markov chain
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Markov-Kette
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Preis-Absatz-Funktion
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Preiselastizität
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Price elasticity
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Price response function
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English
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Camanho, A. S.
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Falcao e Cunha, Joao
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Miguéis, Vera L.
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Van den Poel, Dirk
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of retailing and consumer services
22
The international review of retail, distribution and consumer research
10
Handelsforschung
5
Marketing intelligence & planning
5
Australasian marketing journal
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International journal of consumer studies
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International journal of retail and distribution management
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Journal of retailing
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Customer-centric marketing strategies : tools for building organizational performance
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Handelscontrolling : neue Ansätze aus Theorie und Praxis zur Steuerung von Handelsunternehmen
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International journal of retail & distribution management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Management research review
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Marketing : ZFP ; journal of research and management
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Report / Econometric Institute, Erasmus University Rotterdam
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Vertikales Marketing und Markenführung im Zeichen von Category-Management
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Working paper / The Food Industry Center, University of Minnesota
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Academy of Management journal : AMJ
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Acta oeconomica : periodical of the Hungarian Academy of Sciences
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Agrar- und Ernährungswirtschaft: regional vernetzt und global erfolgreich : 56. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 28. bis 30. September 2016
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Asian journal of management science and applications : AJMSA
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BWL-Hochschulschriften
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Baltic journal of management : BJM
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Berner betriebswirtschaftliche Schriften
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Chancen durch Dienstleistungen : Ansatzpunkte einer aktiven Gestaltung struktureller Prozesse
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Cogent business & management
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Computers & operations research : and their applications to problems of world concern ; an international journal
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Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
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Departamento de Gestion de Empresas DT 85/07
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Die Bank
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Die Betriebswirtschaft : DBW
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Düsseldorf working papers in applied management and economics
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Environmental issues in supply chain management : new trends and applications
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European journal of management and business economics : EJM&BE
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European journal of marketing : EJM
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Predicting partial customer churn using Markov for discrimination for modeling first purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009665058
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2
Modeling partial customer churn : on the value of first product-category purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009560541
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