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~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
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Co-branding in advertising : the issue of product and brand fit
Geuens, Maggie
(
contributor
);
Pecheux, Claude
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003332108
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