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~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of advertising research
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Leitfaden Online-Marketing ; [Bd. 1]
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A master class in brand planning : the timeless works of Stephen King
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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The Sage handbook of advertising
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Handbook of research on effective advertising strategies in the social media age
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing : ZFP ; journal of research and management
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UTB / Betriebswirtschaftslehre
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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European journal of marketing : EJM
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European journal of operational research : EJOR
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Faculty & research / Insead : working paper series
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Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International journal of market research : JMRS ; the journal of the Market Research Society
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Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
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2010
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