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~isPartOf:"Working papers / Business economic series / Department of Business Administration"
~person:"Gupta, Sunil"
~person:"Kurtz, David L."
~subject:"Business model"
~subject:"Innovation management"
~subject:"United States"
~type:"book"
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Search: subject_exact:"Marketingmanagement"
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Business model
Innovation management
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2001-2005
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Auction
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Beziehungsmarketing
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Customer value
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Dynamic programming
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Dynamische Optimierung
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Kundenwert
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Marketingmanagement
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Network economics
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Netzwerkökonomik
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Gupta, Sunil
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Mela, Carl F.
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Working papers / Business economic series / Department of Business Administration
Working papers / Harvard Business School, Division of Research
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Working papers / Department of Economics, Universidad Carlos III de Madrid
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The value of a "free" customer
Gupta, Sunil
;
Mela, Carl F.
;
Vidal-Sanz, José M.
-
2009
Persistent link: https://www.econbiz.de/10003972545
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