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~isPartOf:"Working papers / Harvard Business School, Division of Research"
~person:"Steenburgh, Thomas J."
~type_genre:"Arbeitspapier"
~type_genre:"Handbuch"
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The flexible substitution logit : uncovering category expansion and share impacts of marketing instruments
Liu, Qiang
;
Steenburgh, Thomas J.
;
Gupta, Sachin
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2011
Persistent link: https://www.econbiz.de/10009295731
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Allocating marketing resources
Gupta, Sunil
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contributor
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2008
Persistent link: https://www.econbiz.de/10003722769
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