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~isPartOf:"Working papers / Harvard Business School, Division of Research"
~subject:"Auction theory"
~subject:"Werbung"
~type_genre:"Fallstudie"
~type_genre:"Glossary included"
~type_genre:"Hochschulschrift"
~type_genre:"Working Paper"
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Effectiveness of paid search advertising : experimental evidence
Dai, Weijia
;
Luca, Michael
-
2016
Persistent link: https://www.econbiz.de/10011873655
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Competing ad auctions : multi-homing and participation costs
Ashlagi, Itai
;
Edelman, Benjamin
;
Lee, Hoan Soo
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2010
Persistent link: https://www.econbiz.de/10003933286
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