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~isPartOf:"Working papers / Harvard Business School, Division of Research"
~subject:"Kundenwert"
~type_genre:"Arbeitspapier"
~type_genre:"Handbuch"
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Search: subject_exact:"Marketingpolitik"
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Kundenwert
Marketing management
6
Marketingmanagement
6
USA
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United States
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Marketing
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1977-2006
1
2001-2005
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Advertising effects
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Advertising industry
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Arzneimittel
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Auction
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Auktion
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Bank
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Beziehungsmarketing
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Business services
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Communication
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Competition
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Concentration ratio
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Consumers
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Customer value
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Decision
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Discrete choice
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Diskrete Entscheidung
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Distribution costs
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Dynamic programming
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Dynamische Optimierung
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Econometric model
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Electoral campaign
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Entscheidung
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Financing culture
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Führungskräfte
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Interactive media
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Interaktive Medien
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Internet
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Kommunikation
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Konzentrationsrate
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Kulturfinanzierung
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Gupta, Sunil
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Mela, Carl F.
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Vidal-Sanz, Jose M.
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Working papers / Harvard Business School, Division of Research
Wissenschaftliche Schriften / Fachbereich Betriebswirtschaft, Hochschule Koblenz, University of Applied Sciences
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Diskussionsbeiträge des Instituts für Wirtschaft und Ökologie Universität St. Gallen
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
WWDP : Diskussionspapiere der Fakultät für Wirtschaftswissenschaften der Technischen Universität Chemnitz
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Working paper / Dialog Marketing Competence Center
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Working paper / International University in Germany, School of Business Administration
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Working papers / Business economic series / Department of Business Administration
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Working papers / Department of Economics, Universidad Carlos III de Madrid
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ECONIS (ZBW)
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The value of a "free" customer
Gupta, Sunil
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Mela, Carl F.
(
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2006
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