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~isPartOf:"Working papers / Harvard Business School, Division of Research"
~subject:"Werbewirkung"
~type_genre:"Non-commercial literature"
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Effectiveness of paid search advertising : experimental evidence
Dai, Weijia
;
Luca, Michael
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2016
Persistent link: https://www.econbiz.de/10011873655
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2
Do display ads influence search? : attribution and dynamics in online advertising
Kireyev, Pavel
;
Pauwels, Koen
;
Gupta, Sunil
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2013
Persistent link: https://www.econbiz.de/10009712377
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3
CPC/CPA hybrid bidding in a second price auction
Edelman, Benjamin
(
contributor
);
Lee, Hoan Soo
(
contributor
)
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2008
Persistent link: https://www.econbiz.de/10003788917
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