//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Working papers / Harvard Business School, Division of Research"
~type_genre:"Amtsdruckschrift"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingmanagement"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
6
Marketingmanagement
6
USA
4
United States
4
2001-2005
1
Advertising effects
1
Arzneimittel
1
Auction
1
Auktion
1
Bank
1
Beziehungsmarketing
1
Communication
1
Consumers
1
Customer value
1
Discrete choice
1
Diskrete Entscheidung
1
Distribution costs
1
Dynamic programming
1
Dynamische Optimierung
1
Econometric model
1
Electoral campaign
1
Financing culture
1
Interactive media
1
Interaktive Medien
1
Internet
1
Kommunikation
1
Kulturfinanzierung
1
Kundenwert
1
Logit model
1
Logit-Modell
1
Marketing cooperation
1
Marketingkooperation
1
Museum
1
Network economics
1
Netzwerkökonomik
1
Pharmaceutical industry
1
Pharmaceuticals
1
Pharmaindustrie
1
Physicians
1
Presidential election
1
more ...
less ...
Online availability
All
Free
6
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Amtsdruckschrift
Working Paper
Arbeitspapier
6
Graue Literatur
6
Non-commercial literature
6
Language
All
English
6
Author
All
Gupta, Sunil
2
Steenburgh, Thomas J.
2
Chung, Doug J.
1
Deighton, John A.
1
Greyser, Stephen A.
1
Gupta, Sachin
1
Kornfeld, Leora
1
Liu, Qiang
1
Lund, Ragnar
1
Mela, Carl F.
1
Vidal-Sanz, Jose M.
1
Zhang, Lingling
1
more ...
less ...
Published in...
All
Working papers / Harvard Business School, Division of Research
Faculty & research / Insead : working paper series
28
ERIM report series research in management
16
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
16
Arbeitspapier / Institut für Marketing, Universität Mannheim
12
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
10
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
10
Macquarie economics research papers
9
Research and the development of pedagogical materials : working papers
8
Working paper / European Institute for Advanced Studies in Management
8
Tuck School of Business working paper / Tuck School of Business at Dartmouth
7
Working paper / National Bureau of Economic Research, Inc.
7
Research paper series / Stanford Graduate School of Business
6
Econometric Institute research papers
5
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
5
Research paper / Ekonomiska Forskningsinstitutet vid Handelshögskolan i Stockholm
5
Working paper / Department of Commerce, College of Business, Massey University
5
Working paper series
5
Discussion paper / Center for Economic Research, Tilburg University
4
Management working paper
4
Memo-stencil / Företagsekonomiska Institutionen, Åbo Akademi
4
Research memorandum / METEOR
4
Rotterdam Institute for Business Economic Studies
4
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
4
Simon Business School working paper
4
Working paper
4
Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
4
Arbeitspapier / HHL, Leipzig Graduate School of Management
3
Arbeitspapiere zum Marketing
3
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
3
Discussion paper / Centre for Economic Policy Research
3
Discussion paper / Tinbergen Institute
3
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
3
Diskussionsbeiträge des Instituts für Wirtschaft und Ökologie Universität St. Gallen
3
Les cahiers de recherche / Centre HEC-ISA
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Policy research working paper : WPS
3
R&D / INSEAD / INSEAD
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Report / Marketing Science Institute
3
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate sponsorship in culture : a case of partnership in relationship building and collaborative marketing by a global financial institution and a major art museum
Lund, Ragnar
;
Greyser, Stephen A.
-
2015
Persistent link: https://www.econbiz.de/10011543534
Saved in:
2
Selling to a moving target: dynamic marketing effects in US presidential elections
Chung, Doug J.
;
Zhang, Lingling
-
2015
Persistent link: https://www.econbiz.de/10011305263
Saved in:
3
The flexible substitution logit : uncovering category expansion and share impacts of marketing instruments
Liu, Qiang
;
Steenburgh, Thomas J.
;
Gupta, Sachin
-
2011
Persistent link: https://www.econbiz.de/10009295731
Saved in:
4
Allocating marketing resources
Gupta, Sunil
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003722769
Saved in:
5
Digital interactivity : unanticipated consequences for markets, marketing, and consumers
Deighton, John A.
(
contributor
);
Kornfeld, Leora
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003710336
Saved in:
6
The value of a "free" customer
Gupta, Sunil
(
contributor
);
Mela, Carl F.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003436731
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->