Zorzini, Marta (contributor); Stevenson, Mark (contributor); … - 2008
Customer Enquiry Management in a Global
Competitive Context:
A Comparative Multi-Case Study Analysis
Marta … Zorzini
1*
, Mark Stevenson
2
, Linda Hendry
2
1
Department of Management, Economics and Industrial Engineering …, Politecnico di Milano,
P.za Leonardo da Vinci, 32, 20133 Milano, Italy
2
Department of Management Science, Lancaster …