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~isPartOf:"Working papers / TSE : WP"
~subject:"Advertising"
~subject:"Brand"
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International journal of internet marketing and advertising : IJIMA
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International journal of advertising : the review of marketing communications
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Data, targeted advertising and quality of journalism : the case of accelerated mobile page (AMP)
Jeon, Doh-Shin
;
Yan, Jun
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2020
Persistent link: https://www.econbiz.de/10012419686
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"Platform mergers: lessons from a case in the digital tv market"
Ivaldi, Marc
;
Zhang, Jiekai
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2020
Persistent link: https://www.econbiz.de/10012264652
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The differentiated effect of advertising on readership : evidence from a two-sided market approach
Ivaldi, Marc
;
Muller-Vibes, Catherine
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2018
Persistent link: https://www.econbiz.de/10012267702
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