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~isPartOf:"Working papers / Université de Lausanne, Faculté des Hautes Etudes Commerciales, Institut de Recherche en Management"
~person:"Ahearne, Michael"
~person:"Godefroid, Peter"
~person:"Ivens, Björn Sven"
~person:"Kumar, V."
~person:"Snehota, Ivan"
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Search: subject:"B-to-B-Marketing"
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Advertising
1
Advertising effects
1
B-to-B-Marketing
1
Benutzerschnittstelle
1
Beziehungsmarketing
1
Business-to-business marketing
1
E-commerce
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Electronic Commerce
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Internet marketing
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Lieferantenmanagement
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Online-Marketing
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Relationship marketing
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Supplier relationship management
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Ahearne, Michael
Godefroid, Peter
Ivens, Björn Sven
Kumar, V.
Snehota, Ivan
Roulin, Nicolas
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Usunier, Jean-Claude
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Working papers / Université de Lausanne, Faculté des Hautes Etudes Commerciales, Institut de Recherche en Management
Industrial marketing management : the international journal for industrial and high-tech firms
12
Modernes Marketing für Studium und Praxis
4
Handbook of business-to-business marketing
2
Journal of marketing
2
Journal of marketing research : JMR
2
Schriften zum innovativen Marketing
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of relationship marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Internationales Management und die Grundlagen des globalisierten Kapitalismus
1
Journal of business market management : JBM
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Management decision : MD
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Service Value als Werttreiber : Konzepte, Messung und Steuerung
1
The IMP journal
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
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B2B web sites : advertising or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
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