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~isPartOf:"Working papers / Wharton School, University of Pennsylvania / Marketing"
~person:"Iyengar, Radha"
~person:"Jackson, Matthew O."
~source:"econis"
~subject:"Kommerzialisierung"
~subject:"Social network"
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Search: subject_exact:"Räumliche Innovationsdiffusion"
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Working papers / Wharton School, University of Pennsylvania / Marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2011
Persistent link: https://www.econbiz.de/10009356151
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