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~isPartOf:"Working papers / Wharton School, University of Pennsylvania / Marketing"
~subject:"Innovation diffusion"
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Innovation diffusion
Viral marketing
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Working papers / Wharton School, University of Pennsylvania / Marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of consumer studies
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Annals of operations research ; volume 264, numbers 1/2 (May 2018)
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Electronic markets : EM ; the international journal of electronic commerce and business media
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European journal of marketing : EJM
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IEEE transactions on engineering management : EM
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IMA journal of management mathematics
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information technology and management
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Innovation: organization & management : IOM
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International journal of advertising : the review of marketing communications
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International journal of enterprise network management : IJENM
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International journal of markets and business systems
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Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
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Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
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Journal for global business advancement : JGBA
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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New product diffusion with social attraction and repulsion
Bakshi, Nitin
;
Hosanagar, Kartik
;
Van Den Bulte, Christophe
-
2011
Persistent link: https://www.econbiz.de/10009356632
Saved in:
2
How the quantity and timing of social influence impact product adoption
Iyengar, Radha
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376749
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