Blesa, Andreu; Ripolles, Maria; Monferrer, Diego - In: World Review of Entrepreneurship, Management and … 6 (2010) 1/2, pp. 71-99
This paper examines the influence that marketing capabilities developed in international new ventures can have on their … factor contributing to the development of marketing capabilities in international new ventures. The central concept advanced … in the paper is that international new ventures generate competitive advantages associated with early …