Rishi, Meghna; Gaur, Sanjaya S. - In: Worldwide Hospitality and Tourism Themes 4 (2012) 2, pp. 131-149
juxtaposed with industry's perspective to offer insights on the sales and marketing issues and challenges being faced by …, are identified as some of the key emerging sales and marketing issues and challenges faced by the global hospitality …Purpose – This paper attempts to identify the emerging themes that can shed light on the sales and marketing issues and …