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~isPartOf:"Yearbook of marketing and consumer research"
~person:"Bauer, Hans H."
~subject:"Competitive strategy"
~subject:"Theorie"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Yearbook of marketing and consumer research
Arbeitspapier / Institut für Marketing, Universität Mannheim
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Marketing : ZFP ; journal of research and management
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Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
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The customer lifetime value concept and its contribution to corporate valuation
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Braehler, Matthias
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 47-67
Persistent link: https://www.econbiz.de/10001947646
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