//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Yearbook of marketing and consumer research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Customer relationship management"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
8
Relationship marketing
8
Consumer behaviour
3
Konsumentenverhalten
3
Customer analysis
2
Customer value
2
Deutschland
2
E-commerce
2
Electronic Commerce
2
Germany
2
Kundenanalyse
2
Kundenwert
2
Marketing management
2
Marketingmanagement
2
Theorie
2
Theory
2
Automotive market
1
Balanced Scorecard
1
Balanced scorecard
1
Computer-assisted marketing
1
Erfolgsfaktor
1
Firm valuation
1
Franchising
1
IT-gestütztes Marketing
1
Internet
1
Investitionsrechnung
1
Investment appraisal techniques
1
Kfz-Markt
1
Lieferantenmanagement
1
Market research
1
Marktforschung
1
Preis
1
Preismanagement
1
Price
1
Pricing strategy
1
Risiko
1
Risk
1
Success factor
1
Supplier relationship management
1
Unternehmensbewertung
1
more ...
less ...
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Buxel, Holger
2
Altmann, Andreas
1
Bauer, Hans H.
1
Braehler, Matthias
1
Cornelsen, Jens
1
Gierl, Heribert
1
Grunwald, Guido
1
Hammer, Claudia
1
Hammerschmidt, Maik
1
Hempelmann, Bernd
1
Hennigs, Nadine
1
Leihs, Helmuth
1
Matzler, Kurt
1
Mühlbacher, Hans
1
Olderog, Torsten
1
Walsh, Gianfranco
1
Wiedmann, Klaus-Peter
1
Wirtz, Bernd W.
1
more ...
less ...
Published in...
All
Yearbook of marketing and consumer research
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
185
Journal of strategic marketing
171
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
The journal of brand management : an international journal
106
Cogent business & management
103
Journal of retailing
103
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategies for the reduction of purchase risk as a determining factor for the success of online retailing
Wirtz, Bernd W.
;
Olderog, Torsten
- In:
Yearbook of marketing and consumer research
5
(
2007
),
pp. 83-104
Persistent link: https://www.econbiz.de/10003747246
Saved in:
2
Customer management scorecard
Wiedmann, Klaus-Peter
;
Buxel, Holger
;
Hennigs, Nadine
- In:
Yearbook of marketing and consumer research
3
(
2005
),
pp. 59-81
Persistent link: https://www.econbiz.de/10003256543
Saved in:
3
Franchise satisfaction : results of an empirical study
Hempelmann, Bernd
;
Grunwald, Guido
- In:
Yearbook of marketing and consumer research
3
(
2005
),
pp. 82-100
Persistent link: https://www.econbiz.de/10003256548
Saved in:
4
Price satisfaction as a multi-attributive construct
Matzler, Kurt
;
Mühlbacher, Hans
;
Altmann, Andreas
; …
- In:
Yearbook of marketing and consumer research
2
(
2004
),
pp. 77-92
Persistent link: https://www.econbiz.de/10002557456
Saved in:
5
What is the customer worth? : Customer value analyses in relationship marketing on the basis of car buyers
Cornelsen, Jens
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 27-46
Persistent link: https://www.econbiz.de/10001947638
Saved in:
6
The customer lifetime value concept and its contribution to corporate valuation
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Braehler, Matthias
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 47-67
Persistent link: https://www.econbiz.de/10001947646
Saved in:
7
Customer-Specific marketing on the internet on the basis of customer profiles
Buxel, Holger
;
Walsh, Gianfranco
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 68-88
Persistent link: https://www.econbiz.de/10001947655
Saved in:
8
Fear of loss of anonymity on the internet and consumers' reactions : an empirical investigation
Gierl, Heribert
;
Hammer, Claudia
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 89-106
Persistent link: https://www.econbiz.de/10001947663
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->