Lascu, Dana‐Nicoleta; Manrai, Ajay K.; Manrai, Lalita A. - In: Young Consumers 14 (2013) 1, pp. 19-40
Purpose – The marketing of food products to children through online media has grown rapidly in recent years, particularly in high‐income countries, where children spend considerable amounts of time on computers. Most food products marketed to children online are obesity‐causing, and...