Le, Andrea; Tan, Kim-Lim; Yong, Siew-Siew; Soonsap, … - In: Young Consumers 23 (2021) 2, pp. 165-178
Purpose: Drawing upon the stimulus–organism–response (S-O-R) model, the purpose of this study is to examine how perceptions of young customers towards the green image of trendy coffee cafés affect their environmental and product attitudes, and subsequently their citizenship behaviour as...