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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~language:"eng"
~person:"Chen, Huan"
~person:"Vashisht, Devika"
~subject:"Advertising"
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Young consumers : insight and ideas for responsible marketers
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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