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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Mehrbändiges Werk"
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Consumer behaviour
43
Konsumentenverhalten
43
Children
42
Kinder
42
Internet marketing
41
Online-Marketing
41
Advertising
38
Werbung
37
Jugendliche
34
Youth
34
Advertising effects
32
Target group
32
Werbewirkung
32
Zielgruppe
32
Social Web
25
Social web
25
Brand image
10
Brand management
10
Markenführung
10
Markenimage
10
Media usage
10
Mediennutzung
10
Celebrity endorsement
9
Celebrity-Werbung
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Food
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Lebensmittel
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Online media
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China
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Communication media
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Consumer socialization
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Fernsehwerbung
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Kommunikationsmedien
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Other media and children
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Qualitative methods
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Television advertising
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Hong Kong
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Hongkong
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88
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Aufsatz in Zeitschrift
Mehrbändiges Werk
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88
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English
88
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Chan, Kara
8
Ng, Yu Leung
4
Fan, Fei
3
Duffett, Rodney Graeme
2
Elliott, Charlene
2
Furnham, Adrian
2
Roy, Subhadip
2
Truman, Emily
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Abbasi, Amir Zaib
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Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
587
Journal of advertising research
443
Journal of advertising : official publication of the American Academy of Advertising
282
International journal of advertising : the quarterly review of marketing communications
273
Journal of marketing communications
262
International journal of advertising : the review of marketing communications
260
Journal of retailing and consumer services
243
International journal of internet marketing and advertising : IJIMA
213
Journal of advertising
194
Psychology & marketing
176
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
169
Journal of global marketing
166
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
Journal of promotion management : JPM
150
International marketing review
146
Management science : journal of the Institute for Operations Research and the Management Sciences
138
European journal of marketing : EJM
132
Journal of international marketing
131
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Industrial marketing management : the international journal for industrial and high-tech firms
125
Journal of promotion management : innovations in planning and applied research
119
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
International journal of hospitality management
110
Journal of marketing
109
Journal of marketing research : JMR
104
Information systems research : ISR
93
Tourism management : research, policies, practice
93
International journal of electronic marketing and retailing : IJEMR
92
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Journal of international consumer marketing
88
The journal of product & brand management
86
Journal of marketing management : MM
85
Technological forecasting & social change : an international journal
85
Health marketing quarterly
84
Marketing intelligence & planning
84
European journal of operational research : EJOR
83
Journal of internet commerce
83
The journal of brand management : an international journal
82
Asia Pacific journal of marketing and logistics
81
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ECONIS (ZBW)
88
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1
Virtual idols vs online influencers vs traditional celebrities : how young consumers respond to their endorsement advertising
Fan, Fei
;
Fu, Lin
;
Jiang, Qinghua
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
3
,
pp. 329-348
Persistent link: https://www.econbiz.de/10015047318
Saved in:
2
"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
Saved in:
3
Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications
Duffett, Rodney Graeme
;
Maraule, Mihlali
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
5
,
pp. 607-624
Persistent link: https://www.econbiz.de/10015047526
Saved in:
4
Brands as drivers of social media fatigue and its effects on users' disengagement: the perspective of young consumers
Fernandes, Teresa
;
Oliveira, Rodrigo
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10015047538
Saved in:
5
Resilience, vulnerability and personality effects on social commerce intentions : the COVID-19 era
Mourelatos, Evangelos
;
Manganari, Emmanouela
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 288-308
Persistent link: https://www.econbiz.de/10014302692
Saved in:
6
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
7
The effect of online customer reviews and celebrity endorsement on young female consumers' purchase intentions
Macheka, Theresa
;
Quaye, Emmanuel Silvia
;
Ligaraba, Neo
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
4
,
pp. 462-482
Persistent link: https://www.econbiz.de/10015047379
Saved in:
8
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
9
Picturing food : the visual style of teen-targeted food marketing
Ellison, Kirsten
;
Truman, Emily
;
Elliott, Charlene
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 352-366
Persistent link: https://www.econbiz.de/10014302696
Saved in:
10
Generation Z's response to the virtual reality advertising in China
Yu, Bin
;
Fan, Fei
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 367-377
Persistent link: https://www.econbiz.de/10014302729
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