//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"wi - Wirtschaft"
~subject:"Marketingtheorie"
~subject:"Relationship marketing"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Relationship marketing
Marketing
5
Marketing management
5
Marketingmanagement
5
Theorie
4
Theory
4
Marketing theory
2
Lehrbuch
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Fallstudiensammlung
Sammelwerk
Textbook
Lehrbuch
3
Case study
1
Fallstudie
1
Glossar enthalten
1
Glossary included
1
Language
All
German
2
Author
All
Kotler, Philip
2
Bliemel, Friedhelm
1
Keller, Kevin Lane
1
Opresnik, Marc Oliver
1
Institution
All
Pearson Deutschland GmbH
1
Published in...
All
wi - Wirtschaft
Lehrbuch
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Legends in marketing
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Proceedings series / American Marketing Association
5
Always learning
4
Journal of marketing management : MM
4
McGraw-Hill/Irwin series in marketing
4
Premier reference source
4
Edward Elgar E-Book Archive
3
Elgar original reference
3
Kohlhammer Edition Marketing
3
Marketing intelligence & planning
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
Springer-Lehrbuch
3
The journal of business & industrial marketing
3
Zeszyty naukowe
3
AMA educators' proceedings
2
Always Learning
2
Berichte aus der Betriebswirtschaft
2
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
2
Grundwissen der Ökonomik : Betriebswirtschaftslehre
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International series in operations research & management science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Marketing-Wissen
2
Pearson one series
2
SAGE library in marketing
2
UTB / Wirtschaftswissenschaften
2
UTB für Wissenschaft / Uni-Taschenbücher
2
Wissenschaft & Praxis
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
A Marsh marketing text
1
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in advertising research
1
Advances in business marketing and purchasing
1
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
Saved in:
2
Marketing-Management : Analyse, Planung und Verwirklichung
Kotler, Philip
;
Bliemel, Friedhelm
-
2006
-
10., überarb. und aktualisierte Aufl., [Nachdr.]
Persistent link: https://www.econbiz.de/10003203935
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->