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~isPartOf:"wi - Wirtschaft / Marketing"
~person:"Armstrong, Gary"
~person:"Esch, Franz-Rudolf"
~person:"Keller, Kevin Lane"
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wi - Wirtschaft / Marketing
Always learning
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Always Learning
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Brand management ; Vol. 1
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Does marketing need reform? : fresh perspectives on the future
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Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
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Grundlagen des Marketing
Kotler, Philip
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Armstrong, Gary
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Saunders, John A.
; …
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2003
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3., überarb. Aufl.
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