Du Plessis, P. J.; Ackermann, P. L.S. - In: South African Journal of Business Management 18 (1987) 3, pp. 176-185
In this study an attempt is made to establish underlying dimensions from the various evaluation criteria a consumer considers when buying a motor vehicle. The sample consists of 902 consumers of all race groups in mainly metropolitan areas in South Africa who bought a new or used car for private...