Lessing, D. - In: South African Journal of Business Management 18 (1987) 1, pp. 51-59
Motor-cycle industry: Opportunities for market development The South African motor-cycle industry has experienced a constant decline in sales since 1981, that is, a drop from 84 000 units sold during 1981 to a sales figure of 24 509 units for 1985. This decline in sales poses a threat to the...