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~language:"bos"
~language:"eng"
~language:"spa"
~language:"uzb"
~subject:"Consumer behaviour"
~subject:"SME"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Bibliographie enthalten"
~type_genre:"Lehrbuch"
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Consumer behaviour
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64
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59
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Belk, Russell W.
57
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57
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49
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46
Thurasamy Ramayah
46
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45
Kim, Jungkeun
44
Diamantopoulos, Adamantios
43
Thaichon, Park
43
Dana, Leo Paul
42
Cowling, Marc
41
Bang, Nguyen
40
Rajagopal
40
Das, Gopal
39
Serrasqueiro, Zélia
39
Ko, Yong Jae
37
Park, Jungkun
37
Kim, Seongseop
36
Audretsch, David B.
35
Hyun, Sunghyup Sean
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35
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Journal of business research : JBR
2,264
Journal of retailing and consumer services
1,945
International journal of hospitality management
762
International journal of consumer studies
760
Psychology & marketing
659
Small business economics : an entrepreneurship journal
589
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Cogent business & management
439
Asia Pacific journal of marketing and logistics
407
The journal of product & brand management
394
Technological forecasting & social change : an international journal
390
The journal of brand management : an international journal
365
European journal of marketing : EJM
363
Management science : journal of the Institute for Operations Research and the Management Sciences
347
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
International journal of entrepreneurship and small business
331
Journal of business ethics : JOBE
323
Tourism management : research, policies, practice
320
Journal of international consumer marketing
319
Journal of marketing management : MM
319
Journal of travel and tourism marketing
318
Journal of retailing
306
International journal of retail & distribution management
305
Journal of fashion marketing and management
299
Journal of marketing communications
299
The international review of retail, distribution and consumer research
294
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
Marketing letters : a journal of research in marketing
289
Journal of marketing
288
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of small business and enterprise development
275
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
270
Journal of the Academy of Marketing Science
268
Marketing intelligence & planning
267
The journal of services marketing
264
Journal of economic psychology : research in economic psychology and behavioral economics
255
Journal of hospitality marketing & management
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ECONIS (ZBW)
68,766
EconStor
81
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1
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1
The 18th FINA world masters championships and destination loyalty
Kim, Euisoo
;
Kim, Sukkyu
;
Jeong, Yunduk
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 622-640
Persistent link: https://www.econbiz.de/10014486765
Saved in:
2
25 Years internationalization research in SMEs, a scientometric analysis
Daei, Ali
;
Zanjirchi, Seyed Mahmood
;
Mirghafoori, Seyed …
- In:
Competitiveness review : CR
34
(
2024
)
2
,
pp. 417-445
Persistent link: https://www.econbiz.de/10014485552
Saved in:
3
The acceptance of halal food products among non-Muslim consumers in Indonesia
Farhan, Fikri
;
Sutikno, Bayu
- In:
Journal of international food & agribusiness marketing
36
(
2024
)
2
,
pp. 125-146
Persistent link: https://www.econbiz.de/10014567154
Saved in:
4
Acceptance of location-based advertising by young consumers : a Stimulus-Organism-Response (S-O-R) model perspective
Kini, Ranjan B.
;
Bolar, Kartikeya
;
Ali, Rofin …
- In:
Information systems management
41
(
2024
)
2
,
pp. 132-150
Persistent link: https://www.econbiz.de/10014514668
Saved in:
5
Acceptance of low-carbon school meals with and without information : a controlled intervention study
André, E.
;
Eustachio Colombo, P.
;
Schäfer Elinder, L.
; …
- In:
Journal of consumer policy : consumer issues in law, …
47
(
2024
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014502163
Saved in:
6
The "Achilles heel" of established brands : the effect of brand age on consumers' brand choice
Kim, Yaeeun
;
Srivastava, Joydeep
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 290-306
Persistent link: https://www.econbiz.de/10014584203
Saved in:
7
Activating assets of foreignness in compressed developing markets : evidence from New Zealand SMEs entering the Chinese market
Fiedler, Antje
;
Fath, Benjamin
;
Whittaker, David H.
; …
- In:
Asia Pacific business review
30
(
2024
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10014444709
Saved in:
8
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
9
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
10
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
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