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~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~person:"Bagozzi, Richard P."
~person:"Dwivedi, Yogesh Kumar"
~subject:"Capital income"
~subject:"Consumer behaviour"
~subject:"Geldpolitik"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Capital income
Consumer behaviour
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Konsumentenverhalten
110
Innovation adoption
29
Innovationsakzeptanz
29
Social Web
28
Social web
28
Emotion
25
Artificial intelligence
24
Internet marketing
24
Brand management
23
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23
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21
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Bagozzi, Richard P.
Dwivedi, Yogesh Kumar
Gupta, Rangan
170
Han, Heesup
115
Zaremba, Adam
99
Mattila, Anna S.
98
Belke, Ansgar
78
Lusk, Jayson L.
75
Wohar, Mark E.
75
Phau, Ian
73
Gierl, Heribert
70
McMillan, David G.
69
Khare, Arpita
68
Narayan, Paresh Kumar
63
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Jang, Soocheong
60
Nayga, Rodolfo M.
60
Siklos, Pierre L.
60
Septianto, Felix
59
Belk, Russell W.
58
Pierdzioch, Christian
56
Paul, Justin
55
Apergēs, Nikolaos
51
Herrmann, Andreas
50
Bouri, Elie
49
Ko, Eunju
49
Laroche, Michel
48
Walsh, Gianfranco
48
Arestis, Philip
47
Haan, Jakob de
47
Hayo, Bernd
47
Tiwari, Aviral Kumar
47
Faff, Robert W.
46
Hollebeek, Linda D.
46
Caporale, Guglielmo Maria
45
Kim, Jungkeun
45
Pelsmacker, Patrick de
45
Bordo, Michael D.
44
Goodhart, Charles A. E.
44
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Journal of business research : JBR
12
Journal of retailing and consumer services
11
International journal of Indian culture and business management
7
European journal of marketing : EJM
6
Psychology & marketing
6
The marketing review
6
Journal of the Academy of Marketing Science
5
Information systems management
4
Technological forecasting & social change : an international journal
3
Electronic government : EG; an international journal
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International journal of bank marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of retailing
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Marketing : journal of research and management
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
Cogent business & management
1
European journal of innovation management : EJIM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business information systems : IJBIS
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of nonprofit & public sector marketing
1
Journal of strategic marketing
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ECONIS (ZBW)
110
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110
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1
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
2
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
5
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
6
Consumer perceptions of sustainable development goals : conceptualization, measurement and contingent effects
Foroudi, Pantea
;
Marvi, Reza
;
Cuomo, Maria T.
;
Bagozzi, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1157-1183
Persistent link: https://www.econbiz.de/10014336264
Saved in:
7
Examining the role of consumer motivations to use voice assistants for fashion shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
Saved in:
8
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
9
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
10
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
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