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~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~person:"Gierl, Heribert"
~person:"Laroche, Michel"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Textbook"
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Consumer behaviour
Großbritannien
Konsumentenverhalten
118
Advertising effects
46
Werbewirkung
46
Theorie
44
Theory
44
Advertising
28
Deutschland
28
Germany
28
Werbung
25
Brand image
22
Markenimage
22
Marketing management
21
Marketingmanagement
21
Globalisierung
17
Globalization
17
Brand
16
Brand management
16
Markenartikel
16
Markenführung
16
Cultural identity
15
International marketing
15
Internationales Marketing
15
Kulturelle Identität
15
Marktforschung
15
Beziehungsmarketing
14
Relationship marketing
14
Market research
13
Online retailing
12
Online-Handel
12
Welt
12
World
12
Emotion
11
USA
11
United States
11
Website
11
Dienstleistungsqualität
10
Experiment
10
Service quality
10
China
9
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Undetermined
30
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Article
117
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1
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Article in journal
Case study
Konferenzbeitrag
No longer published / No longer aquired
Textbook
Aufsatz in Zeitschrift
118
Aufsatz im Buch
10
Book section
10
research-article
10
Collection of articles of several authors
4
Sammelwerk
4
Bibliografie enthalten
1
Bibliography included
1
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1
Reprint
1
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1
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Language
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Bulgarian
German
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Author
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Gierl, Heribert
Laroche, Michel
Han, Heesup
116
Mattila, Anna S.
98
Machin, Stephen
89
Blundell, Richard W.
76
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Wright, Mike
66
Dwivedi, Yogesh Kumar
65
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Grewal, Dhruv
61
Septianto, Felix
61
Belk, Russell W.
58
Crafts, Nicholas
57
Jang, Soocheong
57
Taylor, Mark P.
57
Paul, Justin
54
Mills, Terence C.
52
Herrmann, Andreas
50
Ko, Eunju
50
Walsh, Gianfranco
50
Bryson, Alex
49
Harris, Richard I. D.
49
Disney, Richard
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Jenkins, Stephen
47
Minford, Patrick
47
Kim, Jungkeun
46
Gil-Alaña, Luis A.
45
Pelsmacker, Patrick de
45
Dolton, Peter J.
44
Diamantopoulos, Adamantios
43
Bang, Nguyen
42
Green, Francis
42
Propper, Carol
42
Scott, Peter
42
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Journal of business research : JBR
30
Marketing : ZFP ; journal of research and management
16
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
Journal of retailing and consumer services
5
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International marketing review
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Psychology & marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Asia Pacific journal of marketing and logistics
1
International journal of consumer studies
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of business ethics : JBE
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The service industries journal
1
Tourism management : research, policies, practice
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung & Unternehmenssteuerung
1
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ECONIS (ZBW)
118
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81
Scarcity effects on sales volume in retail
Gierl, Heribert
;
Plantsch, Michael
;
Schweidler, Janine
- In:
The international review of retail, distribution and …
18
(
2008
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10003733231
Saved in:
82
Die Verwendung von Advertising Retrieval Cues in der Werbung
Gierl, Heribert
;
Großmann, Tina
- In:
Der Markt : international journal of marketing
47
(
2008
)
1
,
pp. 16-42
Persistent link: https://www.econbiz.de/10003734140
Saved in:
83
Werbung mit irrelevanten Produktattributen
Gierl, Heribert
;
Großmann, Tina
- In:
Der Markt : international journal of marketing
47
(
2008
)
4
,
pp. 148-162
Persistent link: https://www.econbiz.de/10003835953
Saved in:
84
Acculturaton to the global consumer culture: scale development and research paradigm
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 249-259
Persistent link: https://www.econbiz.de/10003429512
Saved in:
85
Building and testing models of consumer purchase intention in competitive and multicultural environments
Teng, Lefa
;
Laroche, Michel
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 260-268
Persistent link: https://www.econbiz.de/10003429514
Saved in:
86
Cross-cultural differences in crowd assessment
Pons, Frank
;
Laroche, Michel
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 269-276
Persistent link: https://www.econbiz.de/10003429521
Saved in:
87
The effects of a value-oriented advertising strategy on brand attitude
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Der Markt : international journal of marketing
46
(
2007
)
4
,
pp. 148-156
Persistent link: https://www.econbiz.de/10003655103
Saved in:
88
Effects of price partitioning on product evaluation
Gierl, Heribert
;
Bambauer-Sachse, Silke
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 61-74
Persistent link: https://www.econbiz.de/10003585090
Saved in:
89
How culture matters in children's purchase influence: a multi-level investigation
Laroche, Michel
;
Yang, Zhiyong
;
Kim, Chankon
;
Richard, …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 113-126
Persistent link: https://www.econbiz.de/10003485158
Saved in:
90
Sind knappe Produkte attraktiver? : Der Stand der bisherigen Forschung
Gierl, Heribert
;
Plantsch, Michael
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
2
,
pp. 119-139
Persistent link: https://www.econbiz.de/10003461587
Saved in:
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