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~language:"bul"
~language:"eng"
~language:"spa"
~person:"Das, Gopal"
~person:"Dwivedi, Yogesh Kumar"
~person:"Jang, Soocheong"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
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Konsumentenverhalten
Social Web
Consumer behaviour
158
Restaurant industry
67
Gastronomie
66
USA
60
United States
60
Beziehungsmarketing
37
Relationship marketing
37
Brand image
31
Markenimage
31
Social web
31
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30
Dienstleistungsqualität
30
Kundenzufriedenheit
30
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30
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29
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29
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29
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28
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24
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24
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Das, Gopal
Dwivedi, Yogesh Kumar
Jang, Soocheong
Han, Heesup
113
Mattila, Anna S.
96
Lusk, Jayson L.
74
Phau, Ian
72
Loureiro, Sandra Maria Correia
69
Khare, Arpita
68
Grewal, Dhruv
64
Nayga, Rodolfo M.
59
Septianto, Felix
58
Paul, Justin
56
Belk, Russell W.
52
Ko, Eunju
52
Laroche, Michel
48
Bagozzi, Richard P.
47
Bang, Nguyen
45
Pelsmacker, Patrick de
45
Pitt, Leyland F.
45
Hollebeek, Linda D.
44
Kim, Jungkeun
44
Law, Chun Hung Roberts
44
Vrontis, Demetris
44
Sharma, Piyush
43
Thaichon, Park
43
Diamantopoulos, Adamantios
42
Wong, IpKin Anthony
42
Rajagopal
41
Dhir, Amandeep
40
Rana, Nripendra P.
39
Walsh, Gianfranco
38
Kim, Seongseop
37
Ko, Yong Jae
37
Verhoef, Peter C.
37
Park, Jungkun
36
Balaji, M. S.
35
Dennis, Charles
35
Hyun, Sunghyup Sean
35
Melewar, T. C.
35
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International journal of hospitality management
30
Journal of business research : JBR
18
Journal of retailing and consumer services
18
International journal of Indian culture and business management
12
International journal of contemporary hospitality management
10
The marketing review
9
Psychology & marketing
6
European journal of marketing : EJM
5
Technological forecasting & social change : an international journal
5
Information systems management
4
Journal of strategic marketing
4
The journal of services marketing
4
Asia Pacific journal of marketing and logistics
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Electronic government : EG; an international journal
2
Global business review
2
International journal of bank marketing
2
International journal of business information systems : IJBIS
2
International journal of retail & distribution management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
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Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Benchmarking : an international journal
1
European journal of innovation management : EJIM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of business and emerging markets : IJBEM
1
International journal of consumer studies
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of physical distribution and logistics management
1
International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer behaviour
1
Journal of destination marketing & management
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of travel and tourism marketing
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ECONIS (ZBW)
173
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1
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
2
How did online misinformation impact stockouts in the e-commerce supply chain during COVID-19 : a mixed methods study
Sarraf, Shagun
;
Kushwaha, Amit Kumar
;
Kar, Arpan Kumar
; …
- In:
International journal of production economics
267
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460464
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash
;
Mukherjee, Sourjo
;
Das, Gopal
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Saved in:
5
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
6
Assessing the influence of COVID-19 protocol on online health information seeking intention of athletes in India
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Benchmarking : an international journal
30
(
2023
)
8
,
pp. 2670-2704
Persistent link: https://www.econbiz.de/10014502235
Saved in:
7
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
8
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
9
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
10
Examining the role of consumer motivations to use voice assistants for fashion shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
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