Ivaldi, Marc; Lörincz, Szabolcs - Institut d'Économie Industrielle (IDEI), Toulouse … - 2005
applying different commercial approaches.
There are three main business models. The first is the vertically integrated approach …. In this
business model, the manufacturer produce both hardware and software for servers. The main
examples are IBM … producers
can coordinate the joint development of hardware and software.
The second business model involves vertical …