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~language:"ces"
~language:"eng"
~language:"grc"
~person:"M. S. Mahrinasari"
~person:"Rouly, D."
~subject:"Kaufentscheidung"
~type_genre:"Book section"
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The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
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ECONIS (ZBW)
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Consumer characteristics and the effects of social factors on purchasing decisions of Kentucky Fried Chicken (KFC) eco-friendly products
Ali, M.
;
Bangsawan, Satria
;
Rouly, D.
- In:
The future opportunities and challenges of business in …
,
(pp. 86-89)
.
2020
Persistent link: https://www.econbiz.de/10012310750
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2
Green marketing's effect on the decision to purchase body shop cosmetic products in Bandar Lampung
Pandjaitan, Dorothy Haratua Rouly
;
M. S. Mahrinasari
- In:
The future opportunities and challenges of business in …
,
(pp. 287-290)
.
2020
Persistent link: https://www.econbiz.de/10012311547
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