Höppnerová, Věra - In: Acta Oeconomica Pragensia 2009 (2009) 6, pp. 81-86
purposes, business language in this case. They have a terminology-creating and stylistic function, especially in business … the recipients of information. There are favoured areas in business language, from which the majority of metaphors come …, and favoured imagery. The issue of how much German and Czech metaphors in the business language differ from each other is …