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~language:"dan"
~language:"eng"
~person:"Balmer, John M. T."
~person:"Vrontis, Demetris"
~subject:"Markenführung"
~subject:"Zypern"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Markenführung
Zypern
Brand management
52
Marketing management
45
Marketingmanagement
45
Consumer behaviour
37
Konsumentenverhalten
37
Corporate culture
34
Unternehmenskultur
34
Innovation
31
Corporate reputation
29
Firmenimage
29
Brand architecture
28
Markenarchitektur
28
Beziehungsmarketing
25
Firm performance
25
Relationship marketing
25
Unternehmenserfolg
25
Strategisches Management
24
Strategic management
23
Innovation management
22
Innovationsmanagement
22
KMU
22
SME
22
Knowledge management
20
Stakeholder
20
Wissensmanagement
20
Marketing
18
Multinationales Unternehmen
17
Transnational corporation
17
Italien
16
Italy
16
Bibliometrics
15
Bibliometrie
15
Brand image
15
Corporate Social Responsibility
15
Corporate social responsibility
15
Cyprus
15
Markenimage
15
Familienunternehmen
14
Family business
14
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Undetermined
24
Free
2
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Article
58
Book / Working Paper
5
Type of publication (narrower categories)
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Article in journal
Collection of articles of several authors
Aufsatz in Zeitschrift
60
Aufsatz im Buch
7
Book section
7
Sammelwerk
5
Arbeitspapier
2
Aufsatzsammlung
2
Case study
2
Fallstudie
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
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1
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1
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Language
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Danish
English
Author
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Balmer, John M. T.
Vrontis, Demetris
Melewar, T. C.
60
Bang, Nguyen
35
Loureiro, Sandra Maria Correia
35
Merrilees, Bill
34
Phau, Ian
30
Ko, Eunju
25
Gupta, Suraksha
24
Baumgarth, Carsten
23
Christodoulides, George
23
De Chernatony, Leslie
23
Guzman, Francisco
23
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Diamantopoulos, Adamantios
22
Foroudi, Pantea
22
Romaniuk, Jenni
22
Veloutsou, Cleopatra
22
Japutra, Arnold
21
Khan, Imran
20
Pitt, Leyland F.
20
Rahman, Zillur
20
Iglesias, Oriol
19
Kaufmann, Hans Rüdiger
19
King, Ceridwyn
19
Kunkel, Thilo
19
Thrassou, Alkis
19
Paul, Justin
18
Roper, Stuart
18
Abratt, Russell
17
Fetscherin, Marc
17
Hollebeek, Linda D.
17
Sarkar, Juhi Gahlot
17
Casidy, Riza
16
Dens, Nathalie
16
Ekinci, Yuksel
16
Miller, Dale
16
Pelsmacker, Patrick de
16
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Published in...
All
The journal of brand management : an international journal
17
Journal for global business advancement : JGBA
4
Journal of transnational management : the official journal of the International Management Development Association
4
Corporate communications : an international journal
3
Journal of business research : JBR
3
The journal of product & brand management
3
Economic research
2
European journal of marketing : EJM
2
Journal of brand management / advanced collections
2
Journal of general management
2
World review of entrepreneurship, management and sustainable development
2
Global business & economics review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of entrepreneurship and small business
1
International journal of entrepreneurship and small business : IJESB
1
International journal of globalisation and small business : IJGSB
1
International journal of internet marketing and advertising : IJIMA
1
International journal of organizational analysis
1
International studies of management and organization
1
Journal for international business and entrepreneurship development
1
Journal of Asia Business Studies
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Management decision : MD
1
Qualitative market research : an international journal
1
Routledge interpretive marketing research
1
The journal of services marketing
1
The marketing review
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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Source
All
ECONIS (ZBW)
63
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1
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10
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63
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1
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
2
Market-oriented succession effectiveness in family business : case-based evidence from Cyprus family-owned wine business
Georgiou, Thoukis
;
Papasolomou, Ioanna
;
Vrontis, Demetris
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014331897
Saved in:
3
A nation brand development framework : the stakeholders' perspective
Abdalmajid, Jilan
;
Papasolomou, Ioanna
;
Vrontis, Demetris
; …
- In:
Journal of Asia Business Studies
17
(
2023
)
5
,
pp. 992-1018
Persistent link: https://www.econbiz.de/10014432785
Saved in:
4
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
5
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
6
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
7
Football industry strategic contextualisation and developmental choices : the case of Cyprus, EU
Yiapanas, George
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal for global business advancement : JGBA
15
(
2022
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014308964
Saved in:
8
Academic propaganda in international education : detection, remedy and conceptualisation
Shams, S. M. Riad
;
Thrassou, Alkis
;
Vrontis, Demetris
; …
- In:
Global business & economics review
25
(
2021
)
3/4
,
pp. 251-272
Persistent link: https://www.econbiz.de/10012668102
Saved in:
9
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
10
The process of succession and its impact on sustainability : an empirical study within family wineries in Cyprus
Georgiou, Thoukis
;
Vrontis, Demetris
;
Papasolomou, Ioanna
; …
- In:
International journal of globalisation and small …
11
(
2020
)
4
,
pp. 329-355
Persistent link: https://www.econbiz.de/10012510674
Saved in:
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