Cabana Villca, Segundo Ricardo; Aguilera Zambra, … - In: Revista de métodos cuantitativos para la economía y … 36 (2023), pp. 1-29
and effective use of a sustainable value proposition. A causal model composed of seven hypotheses is presented, with six … study variables: sustainable value proposition (socio-environmental), customer loyalty, value co-creation, sustainable …