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~language:"deu"
~language:"eng"
~language:"zho"
~person:"Andras, Trina Larsen"
~subject:"Retail trade"
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Retail trade
Einzelhandel
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Globalisierung
3
Globalization
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International market entry
3
Internationaler Markteintritt
3
Multinationales Unternehmen
3
Transnational corporation
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Retail internationalization
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Auslandsinvestition
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Brand management
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E-commerce
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Electronic Commerce
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Emerging economies
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Emerging markets
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Firm performance
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Foreign investment
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Global branding
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International marketing
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Internationales Marketing
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Markenführung
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Online retailing
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Online-Handel
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Profitability
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Schwellenländer
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Standardisierung
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Standardization
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Standardization/adaptation
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Unternehmenserfolg
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Welt
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World
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cultural distance
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cultural distance paradox
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degree of retailer international involvement
1
foreign entry mode
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foreign market selection
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georgraphic distance
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retail internationalization
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retail strategy
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retailer performance
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Andras, Trina Larsen
Alexander, Nicholas
6
Swoboda, Bernhard
6
Batsakis, Georgios
5
Elsner, Stefan
5
Kim, Saejoon
5
Arndt, Andreas
4
Coe, Neil M.
4
Dawson, John A.
4
Dimitrova, Boryana V.
4
Huuhka, Ari
4
Knorr, Andreas
4
Larimo, Jorma
4
Mohr, Alexander T.
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Cliquet, Gérard
3
Emlinger, Charlotte
3
Godley, Andrew
3
Hang, Haiming
3
Lingenfelder, Michael
3
Mollá Descals, Alejandro
3
Moore, Christopher
3
Morschett, Dirk
3
Quinn, Barry
3
Wrigley, Neil
3
Zentes, Joachim
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Anand, Jaideep
2
Bai, Huifeng
2
Bianchi, Constanza
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Bogner, Thomas
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Brunner, Nicole
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Burt, Steven
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Cao, Lanlan
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Cheptea, Angela
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Dawson, John
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Delios, Andrew
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Dianoux, Christian
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Doherty, Anne Marie
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Domański, Tomasz
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Frasquet Deltoro, Marta
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Ghauri, Pervez
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Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of retailing
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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The effects of retail banner standardization on the performance of global retailers
Nath, Pravin
;
Kirca, Ahmet H.
;
Kim, Saejoon
;
Andras, …
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 30-46
Persistent link: https://www.econbiz.de/10012130004
Saved in:
2
Retail internationalization : a review and directions for future research
Dimitrova, Boryana V.
;
Rosenbloom, Bert
;
Andras, Trina …
- In:
Journal of marketing channels : ... distribution …
25
(
2018
)
1/2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012119160
Saved in:
3
Does the degree of retailer international involvement affect retailer performance?
Dimitrova, Boryana V.
;
Rosenbloom, Bert
;
Andras, Trina …
- In:
The international review of retail, distribution and …
24
(
2014
)
3
,
pp. 243-277
Persistent link: https://www.econbiz.de/10010366992
Saved in:
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