//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"deu"
~language:"eng"
~person:"Albers, Sönke"
~subject:"Target group"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marktorientierte Unternehmensführung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Target group
Marketing management
27
Marketingmanagement
27
Theorie
17
Theory
17
Deutschland
6
Germany
6
Betriebliche Budgetierung
4
Business game
4
Consumer behaviour
4
Corporate budgeting
4
Game theory
4
Konsumentenverhalten
4
Market research
4
Marktforschung
4
Mathematical programming
4
Mathematische Optimierung
4
Planspiel
4
Spieltheorie
4
Beziehungsmarketing
3
Electronic Commerce
3
Innovation diffusion
3
Innovationsdiffusion
3
Market segmentation
3
Marktsegmentierung
3
Relationship marketing
3
Zielgruppe
3
Advertising effects
2
Cost accounting
2
Distribution channel
2
E-commerce
2
Internet
2
Kostenrechnung
2
Marketing
2
Marketing theory
2
Marketingtheorie
2
Mobile Marketing
2
Mobile marketing
2
Multimedia
2
Physical distribution
2
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Graue Literatur
1
Non-commercial literature
1
Language
All
German
English
Author
All
Albers, Sönke
Bruhn, Manfred
6
Pompe, Hans-Georg
5
Singh, Ramendra
5
Herstatt, Cornelius
4
Kohlbacher, Florian
4
Cova, Bernard
3
Drees, Norbert
3
Kranzusch, Peter
3
Preuß, Klaus-Jürgen
3
Shankar, Avi
3
Yoon, Eddie
3
Adamczyk, Yvonne
2
Anderson, Jamie
2
Antony, Suresh Paul
2
Bazil, Vazrik
2
Bernigau, Sven
2
Bratter, Herbert M.
2
Buchert, Matthias
2
Bušljeta Banks, Ivana
2
Carlotti, Steve
2
Chakrabarti, Ronika
2
Chen, Lisa
2
Chikweche, Tendai
2
Delen, M.
2
Dressler, Matthias
2
Engel, Ellen
2
Gronbach, Kenneth W.
2
Guneri, B.
2
Gutting, Doris
2
Götz, Konrad
2
Hartmann, Wesley
2
Hellwig, Thomas
2
Helmke, Stefan
2
Kaplan, M. D.
2
Kay, Rosemarie
2
Kinra, Neelam
2
Kleinjohann, Michael
2
Krafft, Manfred
2
Kreilkamp, Edgar
2
more ...
less ...
Published in...
All
MSI reports : working paper series
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
MSI reports : working paper series
(
2007
)
3
,
pp. 131-153
Persistent link: https://www.econbiz.de/10003579959
Saved in:
2
Ansätze zur Segmentierung von Kunden - wie geeignet sind herkömmliche Konzepte?
Krafft, Manfred
;
Albers, Sönke
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
6
,
pp. 515-536
Persistent link: https://www.econbiz.de/10001508356
Saved in:
3
Ansätze zur Segmentierung von Kunden : wie geeignet sind herkömmliche Konzepte
Krafft, Manfred
;
Albers, Sönke
-
1999
Persistent link: https://www.econbiz.de/10001454142
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->